Search engine optimisation (SEO) is a mixture of art and science (or just plain voodoo if you’re sceptical). Google does its best to find the most relevant search results for whatever is searched for. And it does this in the blink of an eye.
What this means is that you need to make your SEO very targeted and simple for Google’s computers to understand. The clearer it understands the meaning of each page on your website, the more likely it is to put your page near the top of the search results.
At its heart, SEO is quite simple. Whilst Google is thought to take account of over 200 factors in its results, the truth of the matter is that there are only really a handful of factors that make most of the difference. The Pareto Principle – or 80/20 rule – is out in force.
With our SEO training, you will spend half a day learning the best and safest SEO techniques for your company.
Then you can implement the ideas and techniques that you’ve been shown to increase the amount of business that you get from the internet.
The training can take place at your premises, our premises or somewhere else entirely. It normally takes place during a morning, an afternoon but can also be arranged during an evening if that fits your schedule better.
The SEO training is totally tailored for your company but will include the following items:
- An analysis of your current website – if this isn’t correct, the rest of your SEO will be fighting a losing battle. Most things are easily fixable but this is an essential first step.
- How to find the best keyword phrases to target according to your company’s needs
- How best to get more visitors and prospects to your website and encourage them to contact you
To arrange your SEO training session, call Trevor on 07967 478272 now!